concept
TRADITION + CRAFT + MODERN CLASSIC
1. MODERN CLASSIC FROM KOREAN TRADITIONAL COLORS, PATTERNS, TECHNIQUES.
2. TAILOR-MADE BY MINIMAL EXPRESSION OF CRAFT FACTORS.
3. WELL-MADE SPIRIT WITH ORDER-MADE SYSTEM
About ZOYE
We make handmade womenswear, accessories, and interior objects. Rooted in traditional patterns and inspired by natural structures. And we reinterpret these elements with a contemporary sensibility and a slow, thoughtful approach to making.
The brand began with designer Yehoon Kim’s long journey of study and creative exploration. Her work connects Korean heritage with modern, Western silhouettes, aiming to create garments that blend quietly into everyday life while gently revealing the wearer’s natural elegance.
At ZOYE, we believe clothing holds stories — found in form, fabric, and feeling. We focus on timeless styles, subtle structure, and pieces made to feel personal and enduring.
Our goal is not to follow trends, but to create things that last — to offer garments and objects that feel calm, thoughtful, and made to stay with you for a long time.